Types of E- Commerce

There are four different types of E- Commerce:


1- Business to Business (B2B)


B2B is one of the most common types of e-commerce. This is when a transaction of goods or services occurs between two businesses i.e one business sells its  products to other business directly.
For example a software company selling their software to retailers. Epos Now is a software that allows the stores to keep track of sales, staff, stock and margins.

https://www.eposnow.com/uk/?utm_source=capterra&utm_medium=capterra




2- Business to Consumer (B2C)


B2C is the most common form of e-commerce, it occurs when a business sells a good or service to a consumer. In the B2C relationship, consumers often choose goods or services that have low prices.

For example, the purchase of a physical good off Amazon is considered a B2C transaction. Amazon lets customers pick and choose any product they like and delivers them to their door step. 

https://www.amazon.co.uk/



3- Consumer to Business (C2B)

Consumer to Business is similar to C2C in that an intermediary is often required. In this transaction, the consumer acts as a seller and the business acts as a buyer.

Stock photos are an excellent example of a C2B transaction. The consumer takes a photo and uploads it to a stock photo site. The business then pays for the right to use the stock photo. The intermediary site hosts the transaction, transferring the money and information online.

https://stockphoto.com/



4- Customer to Customer (C2C)

Although businesses don’t have as large of an impact on this type of transaction, customer-to-customer (C2C) transactions are still important. These transactions rely on a third party to act as an intermediary.
As an example, consider eBay. While eBay isn’t selling or purchasing goods, they’re providing a service to their users. Payments are safely done through eBay’s site, and the buyer’s and seller’s information is transferred online. In this C2C relationship, the intermediary doesn’t facilitate shipping, though, as that service is generally provided by the seller.




Reference: (What are the Different Types of E-Commerce - Hollingsworth, 2021)












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